Fischer - Fischer Frutas

Learn more about our history

Located in Fraiburgo, Santa Catarina state, Fischer, was founded in 1985 and is one of the largest producers of apples in Brazil, and a reference in the brazilian market and the world's highest standards of quality, food safety, and the taste of her juices.

In addition to the sale of the fruit, in the Lead, also has the Fischer-Juice, which is located in Videira, SC) is one of the most modern plants for the extraction of the Juice and flavor of the apples in Brazil.

Farms

Fischer stands out in the domestic market, covering every stage of the process, from planting and harvesting to the delivery into the point of sale near you.

There are 12 farms on their own add up to more than 10 thousand hectares and 2,400 fully dedicated to the cultivation of the apple, and kiwi, and our core business. We have a 1,200 acres of grains, such as soybeans and corn, with the remainder earmarked for the reforestation.

Each and every one of our fruit is handled with the aid of cutting-edge technology. This is so that the Lead has become a reference in terms of quality, traceability, sustainability, and the strict observance of the law, producing safe and healthy food.

Packing Houses

5 packing houses, with 70.400 square feet in area, and include the units for the storage and processing of the company is located in the municipalities of santa catarina in Fraiburgo, Monte Carlo, Pomelle, san Joaquin, and Juice of the Vine.

Equipped with cutting-edge technologies, such as refrigeration with a controlled atmosphere, these units have their own, taken together, the ability to handle more than 120 thousand tons of apples every year. On the set of the packing houses of the Equator, is essential in order for the company to maintain its excellence not only meet the domestic market, but also in the export of their product. The Equator is investing in high-tech equipment, up-to-date classification of the apples into the fruit, then by color, size, defects, and with more than 60 images of each fruit. This separation allows you to sort the fruit, depending on the requirements (regulations) of the countries of buyers.

The identity of the Apple

On our way, “the Identity of the Apple,” it's much more than just a symbol. This is a demonstration of our commitment to the cutting-edge technology and the dedication of each fruit with the seal of Lead quality. What was the result? For products that will not only entertain, but also to win the confidence and trust of the consumers.

As a pioneer in the export of apples and brazil to Europe, where regulations are more stringent in, we are always in the pursuit of improvement. We have invested in the certificates, such as BRC and Globalgap, we will adopt safe practices and drive innovation to guarantee that every bite is an experience of a quality like no other.

However, she is more than just a seal of quality. We are driven by a mission to go beyond the conventional, to reset to defaults. In our pursuit of excellence is not limited to, the quality of the food, and the certifications that you care for their safety and security. We are on a path to sustainable, in keeping with our staff and partners. In the Lead, our apples are a food, they are a vehicle for change. We're shaping a world in which the taste, safety, security, and awareness of sustainable blend together in a harmonious way.

Fisher Juice

Located in the city of Videira (SC), the Fischer-Juice, is the largest producer of Apple Juice in Brazil

With a capacity to handle up to 1,100 tonnes of apples per day, and the Equator produces in a year:
• A 20,000-ton-of-AJC (Apple Juice Concentrate)
• 5,000 tons of NFC (Not From Concentrated)
• Over 400,000 gallons of the aroma of the apple (Apple Water Phase, the Essence)

The concept of the quality of the Lead is also used in the production of juices, where to best practices in production, audited, and certified and are used by it professionals and experts.

Some of the distinguishing features of the plant:
> Full traceability of the fruit.
> Focus on the quality of the final products.
System of transport, in bulk, which delivers the agility, cost savings, and environmental benefits;
> The quest for continuous improvement.